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As you will see below, we have new products coming in daily. This allows us to witness current drink trends react and readjust to product categories that are going to grow. An excellent example of this is hard seltzers, they were coming off a popular stint in the USA, which gave a lot of people in the UK hope that they could emulate their success. However, for the on-trade market, they never quite took off. There are many examples of drinks that didn't work in the on-trade because they're direct-to-consumer products. Another is RTD (ready-to-drink) products. People in bars and pubs still prefer their drinks to be crafted at the venue instead of poured out of a bottle or can. Of course there are exceptions to this, such as tapp'd cocktails, which are popular among hospitality venues.