How Hospitality Venues Can Use the 2025 Six Nations to Attract More Customers

03 February 2025 - Inn Express

The Six Nations is one of the biggest events in the rugby calendar, drawing in passionate fans from across the UK and beyond. For hospitality venues, from pubs and bars to hotels and restaurants, the 2025 Six Nations presents a golden opportunity to increase footfall, boost sales, and enhance customer loyalty. But how can you maximise this sporting spectacle? Here’s your playbook.

Create an Unmissable Atmosphere

Rugby fans love an electric atmosphere, so make your venue the place to be for matchdays. Invest in large screens, quality sound systems, and plenty of comfortable seating. Consider decorations like team flags, banners, and themed table settings to immerse customers in the excitement of the tournament.

Offer Exclusive Six Nations Promotions

Special offers and promotions can drive higher customer spend and encourage repeat visits. Ideas include:

Matchday Meal Deals – Offer set menus or discounts on classic rugby-watching food like burgers, wings, and sharing platters.
Happy Hours – Discounted drinks during pre-game build-ups or post-match celebrations.
Loyalty Cards – Reward customers who attend multiple matchdays with a free pint or discount on their final visit.

Stock the Right Drinks

The Six Nations is a prime time for beer and cider sales, so ensure you’re well-stocked with crowd-pleasers. Consider offering a selection of craft beers, premium lagers, and traditional ales to cater to different tastes. You could even introduce limited-edition themed cocktails or a beer bucket deal for groups.

We are currently offering a Six Nations Cask Ale named 'Tackle This' from Castle Rock. For every cask bought 10p is donated to the Oddballs Foundation.

Host Special Events

Beyond just showing the games, add value with:

Pre-Match Breakfasts – Ideal for early kick-offs, offering full English breakfasts with a pint.
Live Entertainment – Consider live music or DJ sets after key matches to keep the energy high.

Boost Your Online Presence

Optimising your online marketing is crucial to attracting customers.

Social Media Hype – Regularly post match schedules, promotions, and behind-the-scenes prep.
Email Campaigns – Send newsletters to your customer database with matchday offers.

Encourage Group Bookings

Rugby is best enjoyed with friends, so make it easy for groups to book in advance. Offer table reservations, private viewing areas, or group discounts to ensure you attract larger parties.

Partner with Drinks Suppliers

Work with us to secure special promotions, exclusive deals, and themed merchandise. Branded glasses, coasters, and team-coloured beer bottles can enhance the experience while driving sales. Contact your account manager to find out what we can do for you.

Final Whistle: Score Big This Six Nations

The 2025 Six Nations is more than just a rugby tournament – it’s a business opportunity waiting to be tapped. By planning ahead, offering enticing deals, and creating an unforgettable atmosphere, your venue can attract more customers, boost revenue, and build long-term loyalty.

Ready to elevate your drinks menu for the Six Nations? We everything you need to keep the pints flowing and the fans cheering. Get in touch today to stock up on the best selections for match season!