Soft Drinks

Despite challenging market conditions, the premium soft drinks market has grown and Inn Express are acutely aware of this blossoming trend. As there continues to be a drive for “premiumisation”, so the number of consumers who are comfortable with the idea of paying more for better quality… grows. Consumers want better quality, choice and healthier soft drinks with provenance made available to them. The on-trade is adapting accordingly, premium soft drinks fit the bill perfectly.